Tom Palmer

About the Candidate

THOMAS PALMER BSc (Hons)
77 Lindisfarne, Tamworth, B77 2QW
📧 tom.palmer3@icloud.com | 📞 07856 800608

PERSONAL PROFILE
A highly driven and fully qualified PGA Professional with a strong background in coaching, retail management, and digital media within the golf industry. Proven track record of growing revenue, increasing participation, and delivering high quality coaching programmes. Currently leading media production and brand presence for the fastest online golf retailer, combining creativity with commercial awareness to drive engagement and sales.

KEY SKILLS & ATTRIBUTES
Leadership & Team Management: Experienced in leading teams, managing retail operations, and building strong professional relationships.
Communication: Confident communicator with strong interpersonal, coaching, and presentation skills.
Commercial Awareness: Demonstrated ability to grow revenue streams and improve retail performance.
Adaptability & Initiative: Thrives under pressure, embraces new challenges, and consistently delivers results.
Digital & IT Skills: Proficient in Microsoft Office and media/content editing software.

PROFESSIONAL EXPERIENCE

Head of Media Production – Golfstar Competitions & Golfstar Direct | 2024 – Present
Lead content creation and act as the public face of two rapidly growing golf brands.
Produce high-quality marketing content used in large-scale advertising campaigns.
Contribute to brand growth through engaging digital media and audience focused strategies.

Head PGA Professional – Great Barr Golf Club | 2022 – 2024
Managed all retail operations including stock purchasing and merchandising.
Increased society revenue from £18,000 to £54,000 through strategic improvements.
Led refurbishment of the professional shop, significantly enhancing customer experience.
Played a key role in growing women’s and junior participation and promoting inclusivity in golf.

Academy Manager & Assistant PGA Professional – Great Barr Golf Club | 2016 – 2022
Delivered coaching programmes for junior golfers of all abilities
Increased junior membership from 7 kids to 64 kids driving long term club growth.
Managed academy operations and contributed to overall club development.

Assistant Golf Professional – Drayton Park Golf Club | 2014 – 2016
Provided coaching and customer service support.
Increased junior participation by 200% through structured coaching programmes.

EDUCATION & QUALIFICATIONS
PGA Professional Qualification – 2015 – 2018
PGA Belfry, Sutton Coldfield (in association with University of Birmingham)

Modules included Coaching, Sports Psychology, Nutrition, Commercial Studies, and Club Fitting.
BSc (Hons) Sport, Physical Education & Coaching Science (2:1) – University of Birmingham | 2010 – 2013
Focus on sport development, coaching, and applied sport science.
Developed skills in programme delivery, presentations, and research-based analysis.

Additional Qualifications
Preparing to Teach in the Lifelong Learning Sector (PTTLS)
ASA Level 2 Swimming Teaching Qualification
FA Level 1 Football Coaching
Disabled Football Coaching Certification

BTEC National Diploma in Sport (Level 3) – Birmingham City FC Academy | 2008 – 2010
Achieved 3 Distinctions

Awarded Student of the Year (2010)

GCSEs & BTECs – The Streetly School Sports Academy | 2003 – 2008
15 qualifications including Mathematics, English, and A Physical Education*

ADDITIONAL EXPERIENCE
Volunteer Coach – Birmingham City Football Club | 2010 – 2014
Delivered coaching sessions and supported youth development programmes.
Assisted with match analysis, sports science, and nutrition education.
Front of House Team Leader – TGI Fridays, Sutton Coldfield | 2009 – 2015
Progressed from waiter to front-of-house leadership role.
Developed strong customer service, leadership, and team management skills.
Recognised with multiple awards for outstanding service.

INTERESTS
Professional golf, coaching development, digital media production, and growing participation in sport.

REFERENCES
Available on request.