Charles Tetlow

About the Candidate

I am a highly experienced and results-driven Director of Golf and Director of Instruction. I possess a strong leadership background in both managing golf operations, golf performance academy and creating exceptional golfing experiences for members, guests and students of the game. With a deep passion for the game, I am committed to fostering a welcoming and dynamic environment that promotes player development, engagement, and inclusivity. I thrive on delivering exceptional value while maintaining strong relationships with members and stakeholders. A skilled communicator and motivator, I excel in leading diverse teams, building strong partnerships, and achieving organisational objectives. With a keen focus on performance, efficiency, and excellence, I continuously strive to elevate both the player experience and the overall success of the golf operation.

 

Experience

 

MST Group, Singapore

Contract (Temp)

Aug 2025 – Current

• Project lead from concept to launching The Golf Lab Academy within MST Group
• Strategic planning defining the vision and KPI metrics
• Act as primary form on contact between Country Manager and Stakeholders
• Oversee the procurement of equipment and technology
• Ensure compliance with governing bodies
• Establish day-to-day operational SOPs
• Brand and methodology ownership
• Align programs with modern performance principles
• Support marketing and brand positioning
• Ensure performance outcomes align with commercial goals

 

Jian Lake Blue Bay, China

Director of Golf

Feb 2024 – Aug 2025

• To oversee the day-to-day management of the golf operations at Jian Lake Blue Bay
• To delivering the strategy and vision for the future development of the facility as outlined by the GM and Chairman
• Direct all academy instruction programmes
• Design and implementation of the golf program at the prestigious FLA School
• Manage and monitor annual expenses in line with budget
• Event management – annual LPGA Blue Bay event and FLA Junior Open
• Create and execute marketing strategy to increase exposure
• Lead a team of 20+ individuals to maintain standards and procedures

Achievement: Increased Academy revenue 12% and Club Membership by 7% y-o-y

 

GolfX, Singapore

Director of Instruction & Operations Manager

May 2022 – Feb 2024

• To oversee the day-to-day management of the golf operations at GOLFX
• To delivering the strategy and vision for the future development of the facility as outlined by the shareholders
• Direct the academy instruction programmes
• Accountable for all customer satisfaction
• Manage and monitor annual expenses in line with budget
• Manage custom fitting with quarterly and annual targets to achieve
• Create marketing strategy to increase multiple streams of revenue
• Lead and educate a team of 5 Golf Professionals and 7 Front of
• House/Operation Staff to maintain the highest standard

Achievements: Increased client database 27%, Increased revenue y-o-y 24%

 

De Vere Wokefield Estate, UK

Head of Golf

Aug 2021 – May 2022

• Manage and operate a successful retail space
• Overseeing budget, compliance and safety regulation
• Exceed the expectations of visitors and residential golfers
• Promoting golf coaching programs
• Establish marketing initiative for grow golf membership and visitors
• Hires, trains, and supervises golf professional and golf operation staff
• Conducts staff meetings with HOD staff to ensure facility goals, objectives and standards are being met

Achievements: 12% Membership growth from pre-covid levels

 

Cranleigh Golf & Country Club

Head Golf Professional

June 2018 – April 2022

 

Hoebridge Golf Centre

Senior PGA Golf Professional

Aug 2015 – June 2018

 

The Wynyard Club

1st Assistant Golf Professional

Oct 2010 – May 2015

 

Education

HE Diploma Exercise & Sport Science

Manchester Met University

2018 – 2023

 

PGA Diploma

Birmingham University

2012 – 2016

 

Certificates

Golf Course Management – Part 1

NASM Golf Fitness Specialist

PEAK Level 1

Swing Catalyst Level 1

Financial Management Certificate

IYCA Youth Fitness Specialist

TRX Personal Trainer

TPI Golf Mechanic Level 2

TPI Junior Level 2

TPI Level 1