Scott Herald

About the Candidate

Profile:

A people focused, dedicated and enthusiastic PGA Professional Coach with 16 years’ experience in formal coaching, golf retail and mentoring a wide and diverse range of ages and skill sets concerning all aspects of golf instruction. Highly experienced coach of all ability levels, and continue to build on my skills, experience, knowledge base in performance of my duties and wider career aspirations. I am astute, diligent and driven, thriving on engagement with groups and individuals and have well-honed communication skills.

Key Competencies:

Highly experienced coach delivering over 1500 lessons a year to golfers of all abilities from aspiring professional to beginner player.
Wide ranging expertise derived from prominent figures within the elite golfing landscape.
Self-starter with strong sense of initiative.
Highly developed verbal and non-verbal communication skills; patient, constructive and diplomatic.
Team focused with the ability to contribute flexibly, supporting colleagues effectively in the working environment.
Career Highlights:

Lead Professional in delivering and developing coaching structure to over 200 pupils per week of all standards for St Andrews University throughout term time.
Lead Professional in delivering coaching sessions for SALJGA (St Andrews Links Junior golf Academy)
Lead Professional for St Andrews University BUCS Squad, organising matches, medals, structure and training.
Lead Professional during St Andrews Golf Camp, delivering elite level coaching sessions to over 150 junior golfers from across the world each summer, preparing juniors for tournament play.
Lead Professional in delivering St Andrews Links’ Residential Golf Schools each year
Giving individual lessons on a daily basis to players of all abilities from beginner through elite.
Part of coaching team involved in corporate tuition provided to global partners such as Allianz, Callaway and Toro.
Represented St Andrews Links Trust as ‘marker’ for rounds 3 & 4 of the 150th Open Championship 2022
February 2026- Present

Royal Portrush Golf Club

Senior Assistant Professional

Delivery of individual lessons to the membership and visitor to the club
Support to the Retail Manager in the day to day operations of a world class retail unit.
January 2015- December 2025

St Andrews Links Golf Academy, Scotland, The Home of Golf

Senior Instructor

Varied role, inclusive of delivering over 1500 lessons a year both in group and individual format at the world’s premier golf location.
Highly skilled and proficient in the use of current technology such as Trackman, Sam Puttlab, V1 Analysis, Force Plates and many others.
Diverse client base including highly skilled elite players requiring specific coaching programmes for performance, through to total beginners looking for fun and experience.
Lead instructor for St Andrews University golf development programme, taking over 200 students a week during term time for group-based tuition, from organisation to delivery.
Lead instructor for developing and delivering SALJGA coaching programme, designing sessions and delivering to a 300 strong membership.
Lead instructor for developing structure and delivery of St Andrews Residential Golf Schools. Elite level schools for players globally to attend morning coaching clinics combined with afternoon on course sessions.
Played a lead role in developing and structuring the coaching programme for St Andrews Golf Camp. An incredibly popular and elite golf school run during the summer months, which attracts annually over 150 players from all parts of the world.
Performed coaching clinics, both demonstrative and practical, for multiple Global Partners, such as Allianz, Callaway, Toro, Travis Matthews.
Prominent role in organising and attending coaching clinic delivered by Tiger Woods for St Andrews Junior Golfers during 2015 Open Championship.
Callaway Staff Ambassador.
 

September 2014- December 2014

Glasgow Golf Centre

Teaching Professional

Full time teaching Professional at busy state of the art indoor facility.
Provision of coaching to all ages and abilities incorporating latest technology such as Trackman, GC2 Launch Monitor and GASP Analysis.
May 2013-September 2014

Full Time Playing Professional

Played full time tournament golf in Scottish PGA Region and Europe.
Gained invaluable experience playing multiple Pro Ams, Order of Merit Events and high Profile Europro/Challenge Tour events.
Achieved 11 top 5’s and numerous more top 20 finishes.
 

September 2011- September 2012

Junior Development Programme Coach, Broadless Golf Academy

Responsible for delivery of junior coaching programme.
Developed and implemented coaching sessions.
 

February 2006- September 2013:

Mearns Castle Golf Academy, Glasgow

Assistant Professional 2008-2013

Cash handling, records and stock control responsibilities.
Responsible for organising, managing and supervising children’s coaching programme (membership circa 120 attending each weekend) which became a popular and much sought after initiative.
Pivotal involvement in the implementation of membership category within the Golf Academy.
Solely responsible for both the Junior and Ladies sections.
Provision of coaching clinics to members on a weekly basis.
Consistent input to the membership committee to maximise the quality of facilities for all members.
Organisation and delivery of group tuition sessions to members and non-members alike.
Work as an ambassador for the Academy, fostering relationships and augmenting the reputation of the organisation within the wider community.
Range Assistant 2006-2008

Delivering smooth operation of Academy Driving Range at all times.
Marshalling the golf course.
Ensuring all facilities remain presentable to the public.
 

Professional Qualifications

2008/2011     PGA Foundation Degree, University of Birmingham

2006/2007     BA in Sport and Physical Activity, University of Strathclyde, Glasgow

2005/2006     Golf Scholarship: NCAA Division 1, Tennessee State University

1998/2003     Hutchesons’ Grammar School, 5 Highers

Interests

A range of sports and fitness activities, in addition to socialising with my network of friends.  I enjoy working on my game and always trying to better myself.