Ashley Jones

About the Candidate

Ashley Jones

Darlington, UK
07955431328 | ashleyjonespga@gmail.com |

Professional Profile

Commercially driven Business Development and Client Relationship professional with 9+ years’ experience building revenue streams, acquiring and retaining clients, and growing portfolios from zero within competitive environments.

Proven ability to generate new business, increase annual turnover year-on-year, and develop long-term stakeholder relationships. Experienced in consultative selling, identifying growth opportunities, and delivering structured solutions aligned to client needs.

Brings strong communication skills, commercial awareness, and performance-driven mindset to growth-focused organisations across sport, travel, and SaaS sectors.

Core Competencies

• New Business Development
• Revenue Growth & Target Achievement
• Client Acquisition & Retention
• B2B Relationship Management
• Consultative & Solution-Based Selling
• Stakeholder Engagement
• Account Development
• Presentation & Communication
• Programme & Service Expansion
• Self-Management & Field-Based Working

Professional Experience

Business Development & Client Portfolio Manager

Ash Jones Golf / Dinsdale Golf Club | 2020 – 2025

• Built and managed a portfolio of 400+ active clients through proactive outreach, referrals, and relationship development.
• Delivered 2,000+ client sessions while increasing annual turnover consistently year-on-year.
• Developed scalable service offerings to create recurring revenue streams.
• Identified upsell and cross-sell opportunities based on client goals and needs.
• Designed and launched a junior development programme, growing participation from 0 to 35 weekly attendees, creating a new and sustainable revenue channel.
• Delivered presentations and group sessions to drive engagement and programme uptake.
• Managed scheduling, client communications, and service delivery autonomously.
Commercial Impact:
Established a profitable, scalable client base through structured engagement and long-term relationship management.

PGA Assistant Professional

Vale of Llangollen Golf Club | 2015 – 2020

• Built a client base from 0 to 200+ through networking, referrals, and in-club promotion.
• Contributed to retail and equipment sales through consultative recommendations.
• Engaged with members and visiting golfers to drive service uptake.
• Supported club events and member engagement initiatives.
Commercial Impact:
Developed a sustainable client pipeline within an established club environment.

Volunteer Squad Manager – West Midlands U18 Girls

England Golf | 2018 – Present

• Coordinated squad logistics and stakeholder communication within a regional performance structure.
• Worked collaboratively with coaches, parents, and governing body representatives.
• Contributed to programme organisation and athlete progression.

Education & Qualifications

• PGA Training Programme – Foundation Degree
• BSc (Hons) Sports & Exercise Science
• Level 3 Personal Training Qualification
• Level 2 Fitness Instructing Qualification
• Level 1 Fitness Instructing Qualification

Additional Information

• Full UK Driving Licence
• Experienced working independently and managing own schedule
• Strong understanding of customer lifecycle and retention
• Confident engaging with professionals, stakeholders, and decision-makers

References

Perry Alexander
Owner – Dinsdale Golf Club
Available upon request

Jason Davies
PGA Professional – England Golf
Available upon request

Matthew Davies
PGA Professional – Vale Of Llangollen Golf Club
Available upon request