Anthony Moore

About the Candidate

Anthony Mark Moore, General Manager / Director of Golf

Pontefract, W Yorkshire, WF8 2FS, United Kingdom, tonymooregolf@hotmail.co.uk • +44 07583 956 245

SUMMARY

Dynamic Head PGA Professional with over 12 years of experience in the golf industry, specialising in operations, team leadership, and customer satisfaction. Proven track record of elevating membership growth and enhancing service quality at prestigious golf clubs, including Royal Bays Golf Club and Oulton Hall Golf & Resort. Notable achievements include leading a team to deliver a 5-star service and successfully managing multi-million-pound budgets. Committed to driving innovation and operational excellence to meet the evolving needs of the business.

Key Skills

•    Operational Management:

An experienced PGA Professional & Director of Golf with the skill set and competencies required to plan and direct day-to-day club and hotel operations, Proficient in forecasting & Budgeting and resource planning whilst ensuring employee and customer engagement.

•    Financial Management:

Well versed in reviewing financial performance across various metrics and implementing revenue generating and cost reduction campaigns. Experienced in designing and disseminating reports and providing strategic insight to key Management personnel.

•    Problem Solving & Operational Planning:

Innovative and proactive planner with astute problem-solving skills. Able to successfully design solutions and strategies following close review of resource allocation and requirements.

•    Staff Training & Management:

A Keen advocate for promoting professional development within the workplace. Always driven to increase performance of staff through increasing knowledge base and persuading the right behaviours and values. Hold experience required to design and facilitate recruitment campaigns whilst maintaining adherence with budgets.

•    IT Skills:

Proficient in the use of Microsoft Office. Display excellent computer literacy whilst learning new systems.

•    Interpersonal & Customer Service Skills:

An excellent communicator that commands exceptional people and relationship management skills. Proficient and confident in handing escalated challenges through tact, diplomacy and objection handling. Experienced in driving customer satisfaction for brands promoting a personal and seamless service.

 

EXPERIENCE

Head PGA Professional, Director of Golf, Royal Bay’s Golf Club,                                              Bratislava, Slovakia

Feb 2025 – Present

• Spearheaded a team of PGA Academy Professionals to deliver a 5-star service, culminating in enhanced customer satisfaction and an increase in membership.

• Supervised the daily operations of a state-of-the-art 10 bay Trackman IO facility, ensuring seamless booking systems and alignment with the business model

• Formulated and executed marketing plans and KPIs, providing detailed forecasting and reporting to owners, thereby boosting overall performance and achieving business objectives. Led and developed all coaching programmes, catering to golfers of all levels.

 

Director of Golf / Head PGA Professional, Oulton Hall Golf & Resort,                            Rothwell, Leeds, UK

Oct 2022 – Jan 2025

As Director of Golf and a valued member of the hotel senior leadership team, ensured the seamless operation of all golf operations within the Oulton Hall Golf & Leisure resort while fulfilling senior leadership duties daily.

Organised tournaments and promoted golf activities to attract both current and prospective members.

Oversaw the operations of the Custom fitting VIP suite and our 21 bay Trackman driving range, also the coordination of 3 teaching Professionals and all planning and tuition programmes for all standards of golfer including junior foundation golf. Additionally, managed the greenkeeping staff and contributing significantly to the maintenance of our 27-hole Golf course.

Managed the Professional shop, including oversight of stock levels, ordering, and invoicing. Set performance targets for staff, addressed all staffing requirements, and ensured the general care and maintenance of the 30 fleet of buggies.

Ensured the flawless execution of corporate and society golf days, while maintaining and updating social media and advertising on a daily basis.

Established monthly & yearly targets for the membership team, driving retention and attracting new members, and introducing members tournaments and social events.

 

AAT PGA Professional / Head of Golf Academy, e-Golf Megastore                               Dubai, Oman, UAE

Sep 2021 – Sep 2022

I had a number golfing duties which included the controlling of all budgets and forecasting and all golfing P&L and KPI’s to ensure golfing revenue is maintained and profitable to the business. I was also responsible for all customer service training and retail training along with ensuring all custom fitting training and schedules were maintained.

I also control all individual teaching and junior Academy operations along with custom fitting aspects, I also ensure the professional shop is appropriately stocked and maintained with regular stock takes, I ensured my staff were allowed to complete training courses which will help them within the golfing industry.

 

AAT PGA Professional / Director of Golf, Aldwark Manor Golf & Spa,                                              York, UK

Jul 2017 – Aug 2021

My roles and responsibilities include the complete control of all departments within the golfing spectrum at Aldwark Manor. Being a senior part of the management team I am responsible for completing GM duties which include regular DM walks and duty manager shifts when the GM is absent from the business, other golfing duties include the controlling all budgets and forecasting and all golfing P&L and KPI’s to ensure golfing revenue is maintained and profitable to the club also the control of all golfing societies and corporate days along with all course maintenance and upgrades, another important area is membership retention and looking at ways to increase golf club membership numbers. I am also responsible for all customer service training and retail training, I also control all individual teaching and junior Academy operations along with custom fitting aspects, I also ensure the professional shop is appropriately stocked and maintained with regular stock takes, I also ensure my staff are allowed to complete training courses which will help them within the golfing industry.

 

AAT PGA Professional / American golf Retail Manager, Topgolf Watford,                                      London, Watford, UK

Jan 2016 – Jun 2017

My main duties are to manage and motivate the staff within the American-golf team, along with setting goals and sales targets to ensure targets are maintained also ensure all store KPIs and store presentation is of a high standard consistently. I also carry out training on custom fitting and brand training to ensure the team have all the tools they need to progress within the business; I am involved in teaching within the store using flight scope and GC2 systems along with helping with Golf shows American-golf are running on a yearly basis. HVSC and shrinkage is a key responsibility, along with planning regional meetings and introducing staff incentives to help drive the team and encourage better sales.

 

AAT PGA Professional / Golf Operations Manager., Oulton Hall, Q Hotels,                          Leeds. Yorkshire, UK

Jan 2014 – Dec 2015

My main role at Oulton Hall was Golf Operations Manager which included helping the Director of Golf run the entire golfing department this included running and organising tournaments and promoting golf activities to encourage members and new potential members. This entails the running of the Custom fitting suite and driving range, also the coordination of three teaching Professionals and all planning and tuition programmes for all standards of golfer including junior foundation golf, 27 hole Golf course and the day to day running of Professional shop which includes shop stock levels and control of ordering and invoices, setting targets for staff to strive for, all staffing needs and general care and maintenance of our 24 strong buggy fleet. Another is to ensure all corporate and society golf days are run to the highest standard, social media and advertising is maintained and updated on a day-to-day basics.

 

PGA Advisor at American golf retail store, Ufford Park Golf Club,                             Woodbridge, Suffolk, UK

Mar 2012 – Jan 2014

My duties consisted of selling all brands of golfing equipment, custom fitting, and club repairs, also ensuring stock levels are kept full and organisation of the store is kept to a high standard. Opening and closing of the store as well as being the PGA advisor to help and greet all customers to give them a professional service.

 

Doctor-golf Academy, Ufford Park Golf Club, PGA Professional,                                                   Woodbridge, Suffolk, UK

Dec 2007 – Mar 2012

The Great Golf Company, Senior Sales, EGTF Golf Professional,                                                                   Murcia, Spain

2006 – Dec 2007

Royal Golf De Campomar, Assistant Golf Professional,                                                                   Cabo Roig, Murcia, Spain

2003 – 2006

 

Additional Information

Interests:                Travelling / Personal Fitness / Learning new cultures & cuisines / All Sports

 

Education- Qualifications

 

09/1982 – 05/1985             Hoddern Primary School                                    Peacehaven, Sussex, UK

 

09/1985 – 06/1990             Tideway Secondary School                                Newhaven, Sussex, UK

GCSE

 

08/2008 – 06/2011             University of Birmingham                          Birmingham, Midlands, UK

PGA Foundation Degree

 

03/2018 – 006/2019           PGA Director of Golf Diploma                   Birmingham, Midlands, UK

Golf & Hotel Operations

Skills

Operational Management                  Financial Management

Problem Solving                                   Operational Planning

Staff Training                                        Management

IT Skills                                                  Microsoft Office

Interpersonal Skills                             Customer Service Skills

Communication                                   Relationship Management

 

Professional Development

Director of Golf & Management

PGA Foundation Degree

PGA Director of Golf Diploma

Personal Licence (Alcohol Sales)

SAM Putting Lab Course

E.G.T.F Diploma in Teaching Golf

Safeguarding and Children’s Act

English golf union club rules official

Trackman Level 1 & 2 Course

England Golf R&A Rules Course

First Aid level 1 & 2